Funding
4ward
Move c4 funding forward
As a community’s collective political voice, 501c4 organizations can do what c3s cannot: lobby without limit, and as a secondary activity, endorse candidates and engage in partisan political activity such as voter guides.
That's not a loophole, it's by design.
Work with Funding 4ward to learn how you can support c4 organizing with confidence and in compliance.
Donors and funders are discovering the effectiveness and ROI of 501c(4) organizations that can reach voters as a trusted messenger, lobby for legislation, support or oppose ballot measures, and to a secondary degree, endorse or oppose candidates.
Yet many funders and donors remain hesitant to support 501c(4) organizations because contributions to them are not tax-deductible. Rather than default to avoidance, learn with Funding 4ward how your organization can design strategic inclusion and alternative ways to fund 501c4 organizing, supporting their ability to accelerate change.
How Funding 4ward can help
Request a dedicated workshop, webinar, or peer learning cohort about the six avenues for funders to support 501c4 organizing.
Seek our consulting services to advise your c4 funding strategy and partners.
What's in the Webinar?
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In this 90-minute interactive virtual session, VIVA Strategy's Funding 4ward Initiative features expert practitioners who cut through IRS regulations and walk through the principal methods for funders and individual donors to support 501c(4) organizations legally and effectively.
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Through real-world case studies and hands-on Q&A, attendees will leave with working scenarios and key knowledge needed to transform risk avoidance to strategic opportunity rooted in equity and justice.
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Whether you're just starting to explore 501c(4) giving or ready to build a strategy, this webinar will meet you where you are and boost your impact.
Who Funding 4ward can help
Grantmaker associations
Funder networks
Community foundations
Private foundations
DAF sponsors
DAF account holders
Giving circles
Individual donors and donor families
Corporate giving programs
Philanthropy-serving organizations
Philanthropic advisors
Wealth managers
What else?
Book us or join us for a conference session, plenary, or deep-dive.
We've presented at the UNITY Summit, to the Women's Funding Network, and next at Exponent Philanthropy in November 2026.
Contribute to our collaborative fund for supporting 501c4 organizations.
Coming 2027
Join a cohort for peer-learning as you design your strategy.
Coming 2027
With thanks to the advocacy coaches at Bolder Advocacy of the Alliance for Justice. Their technical assistance is always available during standard business hours (ET).
866-NP-LOBBY (866-675-6229)
Connect
Connect with Sarah Vaill at VIVA Strategy to inquire about consulting or our in-demand webinars and workshops to design your 501c(4) funding strategies.